E40 Hyphifies the Apple Store

Peeped the director of traffic himself, E-Fonzarelli, causing dread shaking madness at the apple store off Powell station. While most of the Financial District soaked in happy hour by drinking dirty martinis after a hard day of work at internet start-ups gmailing their friends all day, the more intense side show baydestrians got stupid doo doo dumb in one of the world's finest technology boutiques. Weird.

The line grew a couple blocks up 4th St., making shopping bag burdened tourists from the Midwest gaze in awe and wonder for a second, but soon enough their focus returned to the thrill of buying things and so they kept on walking.


E40 Water's dexterous street hustle flow, straight outta' Vallejo while reppin' East Oakland to the fullest, filled up the sonic airwaves vibrating around pristine mac books and bouncing off white washed walls. A pummeling "Ooooooooh," the legendary bass heavy noise developed by E-40 himself, sonic boomed an elderly man down to the ground while the call and response "Baaay Areaaaaaa" reached decibel levels so high, my sources tell me, that it could be heard echoing throughout the subway tunnels.


On the real though, the environment was absurd enough for the hyphy legend to spit a somewhat lackluster twenty minute performance and still sound super nice on the mic. What does it matter when you're E-40 and you got three hundred cats making thizz faces at each other reflected so exquisitely off little shiny Ipod screens?




Be on the look for E-40's new album, The Ball Street Journal, dropping this Fall at a blog near you.